2026 Trends in Public Relations and Communications
In the past few years, our partners around the world recognized that AI was going to change the game. They had predictions about the impact of Artificial Intelligence (AI) in Public Relations. From creating company policies around ChatGPT use to how AI would improve performance.
However, it was the term ‘earned media‘ that was on everyone’s lips, and the often-overlooked importance of public relations took center stage in the AI/GEO conversation.
The shift in the Public Relations and Communications world was swift and significant this year. To remain in the spotlight, the PR industry will need to keep pace with AI technology.
“2026 will be the year we must outrun machines, ethically, strategically, and creatively,” predicted Stefan Pollack, President of The Pollack Group.
To get ready, we asked Worldcom PR Group partners from around the globe to provide us insights and predictions about what to expect in 2026. There was remarkable harmony in what they see on the horizon, along with sage advice about how to prepare for the tsunami of changes and challenges ahead.
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2026 Prediction Articles
- 2026 Predictions: The Future of PR
- 2026 Predictions: AI’s Impact on Public Relation
- 2026 Predictions: How AI will Transform Public Relations Services
- 2026 Predictions: Video and Audio Content Evolution
- 2026 Predictions: Combating Misinformation and Disinformation
- 2026 Predictions: Thought Leadership in a Fragmented Media Landscape
- 2026 Predictions: How In-Person Events will Change