In 1951 three independent public relations firms in Canada came together to serve national clients under the same banner. Three firms rapidly became eight, as the benefits to clients of strong local knowledge and direct connections to target communities became very appealing to national organizations. By 1959, dozens of agencies in other countries had joined the group to satisfy clients who wanted to receive the same business impact on an international basis.
Today, Worldcom partners deliver unrivaled impact and sustained value to clients in 49 countries around the world. We help clients in every field of business endeavor achieve valuable and valued business outcomes.
We can do that because every partner, and the 2,000 plus communications professionals, in our global partnership, believes that inspiring direct action delivers immediate impact and lasting results. And they believe that people act when they feel confident that it will deliver the outcomes they want. That’s why our partners’ communications strategies create a focus on giving people the confidence they need to take the right action.
Executive Vice President of Operations and Partner at Nuffer, Smith, Tucker
CEO and Founder at True Digital Communications
Partner at Fusion Communications
President at Airfoil Communications
Director at Keating & Associates
When you set out to deliver value whenever and wherever a client needs it, you need to be confident that your colleagues in another office and another country will be as committed to delivering value as you are. That’s why we work so hard to attract qualified partners worldwide who believe what we believe. It’s also why our selection and vetting process leans so heavily on proof of value delivered to clients.
The rigor of selection also means that our combined capability is underpinned by having PR and communications experts in business sectors from technology to tourism, financial to pharmaceutical, and energy to retail. We also have experts in all the communications disciplines vital to business success, including brand building, crisis management, digital and social engagement, employee engagement, reputation management and transformational communications.
Increasing value through the Worldcom Management Standard
When you’ve been around for 70 years, and you exist to deliver value and then sustain it, you need to have a process for driving best practice and continuous improvement.
That’s why we developed the Worldcom Management Standard (WMS). WMS is a rigorous peer-review process that is based on the internationally recognized Consultancy Management Standard.
To remain in Worldcom, all partners have to pass a regular assessment under the WMS. This ensures that partners have earned the confidence and support of their clients by delivering the outcomes agreed and have rigorous systems to ensure financial strength, operational effectiveness, creativity, innovation, and the development of an inspiring workplace that attracts and retains the best talent. The WMS is central to the way that our partners learn, evolve, and innovate. We adopted peer- review to ensure that all partners stayed true to our purpose and ensure that we learn from each other. We use the key learnings identified in the review process to drive continuous improvement and innovation across the partnership.
It’s because we learn in this way that Worldcom partners are always at the forefront of communications innovation and practice. And it’s why our clients can be confident that our partners will unlock new ways to deliver value, no matter how the communications landscape changes.
Global and local expertise
The Worldcom Public Relations Group® provides you access to the international creative capability of over 2000 communications professionals in 115 cities, in 49 countries on six continents.
Strength and depth
We have the scale and resources to meet client needs locally, internationally and globally.
The local knowledge and connections in 115 cities, in 49 countries on six continents enables our partners to inspire direct action that delivers immediate impact and lasting results and outcomes for our clients.
Our partners work for every type of organization: from start-ups who are entering markets crowded with competitors, to global leaders who need to forge stronger emotional bonds with their customers and consumers; from tiny charities who need to generate the funds to deliver against their purpose, to huge government agencies that want citizens to behave in a new way.
Some of the communications engagements clients ask us to solve are incredibly challenging. But you can be confident our partners’ agencies will deliver what you need, quickly and with greater certainty because Worldcom partners use the same approach embodied in the four qualities of the Worldcom Way:
Expertise – In-depth understanding of communications challenges that span many verticals and industries, enables Worldcom partners to solve difficult communications problems. Smart strategies deliver immediate impact that builds in momentum for lasting results and success.
Agility – Action-focused firms, with hands-on executive leadership, ensure clients get campaigns that remain dynamic and responsive to market and audience changes and needs. This means communications challenges can be addressed quickly and yield both immediate and lasting results.
Connectivity – Our partners’ connectivity with target audiences provides clients direct access to them. It is this direct connectivity that enables momentum to build and value to be developed and sustained.
Action – Audiences are inspired to take action due to a comprehensive understanding of their behaviors, pains, and needs.
If you want to build confidence in your organization so that your audiences take the action you need to succeed; please contact us today. You’ll find that doing things the Worldcom Way will deliver immediate impact and sustained value.
Our range of services
Worldcom’s partnership of international public relations agencies gives you local intelligence and execution, even when local is defined as halfway around the world.
Find a global partner
You can find the expert support you need, wherever you need by searching by where you need help, by the industry you are in, and by the communications service you need.