Brazil Report

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

The top seven findings for Brazil are:

#1 Brazil is third to last on the Confidence Index – with a significantly below Global CI average score

#2 Influencers climb to #1 audience for leaders’ attention and leaders are confident about connecting with them

#3 Employee-related topics dominate leaders’ agenda

• Retaining talent is the third most discussed topic
• Employee-related topics take six out of top eight topics
• The Brazilian CI score for employees is 68 per cent higher than the global value for this audience

#4 Brazil is most concerned globally about unacceptable behaviour such as sexual harassment

#5 The media matters and Brazilian leaders are very concerned about its impact

#6 Leaders in Brazil are very concerned about cybercrime

#7 Global warming and extreme weather events are cause of a significant concern among Brazilian leaders.

The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Brazil report here or see the deck below. To have the best viewing experience please use full screen mode.