Italy Report

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

The top seven findings for Italy are:

#1 Italian confidence levels drop 10 per cent since 2018

#2 Influencers climb to #1 audience for leaders’ attention and employees’ share of attention almost doubles

#3 Employee-related topics dominate leaders’ agenda

  • Upskilling and reskilling the most discussed topic
  • Employee-related topics take five out of top six topics
  • The global CI score for employees is 75% higher than the Italian score

#4 Italy has the highest CI score for corporate image and brand reputation

#5 The media matters but Italian leaders are very concerned about its impact

#6 Italy has the highest score for satisfying customers

#7 Italian leaders have the highest confidence scores for 4 out of the 18 topics

The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Italy report here or see the deck below. To have the best viewing experience please use full screen mode.