The Worldcom Confidence Index -WCI

The global and local insight you need to make strategic communications choices

Worldcom has invested in this breakthrough business data tracker to help organizations all around the world make strategic communications choices based on insight that is updated every month.

The Worldcom Confidence Index (WCI) is the first AI-powered ‘living’ database to track global business confidence and trends. Instead of using a survey to report on a point in time, the WCI has an ongoing collection of data that represents up-to-date and ever-changing confidence.

By using our live and interactive portal every month, you can see how the business priorities of over 100,000 CEOs and C-Suite executives are changing. And you can see how their confidence levels shift up or down from month to month.

Because the Worldcom Confidence Index is a ‘living’ tracker of what CEOs and their C-suite colleagues see as most important, it acts like a bellwether for where business leaders should be focusing their attention. Not only can you get a global view, but also see what business leaders in over 40 countries are thinking.

See our summary of the latest results from a global perspective »

Check how to use our interactive WCI Portal and useful definitions »

Artificial Intelligence provides unrivalled view of trending topics and leaders’ confidence levels in addressing them

The Worldcom Confidence Index is the world’s largest monthly study of what the C Suite is talking about. And it is the only global study that shows the change in confidence across a range of important business topics.

The data for the Worldcom Confidence Index is provided by Advanced Symbolics Inc (ASI). ASI has developed a patented method of building representative samples and then capturing information with their AI tool.


Useful definitions:

EngagementThe number of CEOs and CMOs talking about the topics on social media. Engagement values are calculated by using data from the last 12 months.

Engagement per 100,000The number of CEOs and CMOs per 100,000 of the sample population talking about the topic on social media. The data is presented in this format so that comparisons can be made between the various countries. The ‘raw’ engagement levels are higher. For example, in October the ‘raw’ number of execs engaged with DEI was 41,746 but the ‘normalized engagement per 100,000 was 3,762.

ConfidenceLevel of confidence change is calculated through natural language processing techniques that analyze the sample’s conversations per topic over time and comparatively against each of the other key business topics. The numbers you see on charts are the change in confidence levels from the previous month.

Active SampleThe research uses an Active sample for the calculations. Active Sample means the amount of people from our sample that were on the internet during the time interval of the study. The active sample size is 97,665. The total sample size is 254,352.

PopulationUsually, the population size is the census population of the region/country of any sample. However, for this project (since the population of global c-suite is unknown), we take the total number of executives that the data source we used to create this sample provided as the population size – in this case 554,882.

We encourage leaders from all around the world to engage with our local partners to get further insight on local socio-economic, cultural, media and political nuances that our Partners in 115 cities can provide. The insight the WCI provides is also used by our Partners to create expert services designed to meet the priority areas of focus, such as how be a purpose-driven and fully inclusive organization. Why not see how our local partners can deliver the business and communications outcomes on your priority list.


Summary of the latest results from a global perspective

March 2022 Insights:

GLOBAL BUSINESS LEADERS CAUGHT IN A SQUEEZE BETWEEN THE RAPID BOUNCE BACK FROM THE PANDEMIC AND THE IMPACT OF THE WAR IN UKRAINE ACCORDING TO WORLDCOM CONFIDENCE INDEX

  • The Global Economy Sees The Biggest Increase In C Suite Engagement Followed By Attracting Talent In March

The full global results for the month of March can be found HERE.

Watch the video summary of the global findings below.

See global results for the previous months below