The COVID-19 pandemic has accentuated the need for the Worldcom Way. It’s proven that every organization needs to be able to change direction quickly and communicate with clarity, to inspire confidence and belief that their audiences will be taking the right action. It’s also shown that organizations need to evolve their message as things change. And that they need to keep a balance between communicating for the here and now and proving that they have a strategy for long term success.
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