Canada Report

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

The top six findings for Canada are:

#1 Influencers become top audience for leader attention and leaders are very confident about reaching them

#2 Employee-related topics dominate leaders’ agenda

• Upskilling and reskilling the most discussed topic
• Employee-related topics take six out of top seven topics
• Employees has the lowest CI score for audiences

#3 Leaders have high confidence in dealing with a crisis and their corporate image and brand reputation

#4 The media matters and Canadian leaders are moderately confident about its impact

#5 Canadian leaders moderately confident about global trade agreements and tariffs unlike US neighbours

#6 Canadian leaders are confident in the ability to satisfy customers.

The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Canada report here or see the deck below. To have the best viewing experience please use full screen mode.