Latin America and the Caribbean Report

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic. 

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.  

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

This is the first time we have produced a Confidence Index report for Latin America and the Caribbean. We captured and analysed the online contributions of 74 business leaders from six countries. There are some interesting similarities and differences with the global results.

The top eight findings for Latin America and the Caribbean are:  

#1 Latin America and Caribbean has the lowest confidence level of all seven regions

#2 Influencers are top audience for leader attention 

#3 Employee-related topics dominate leaders’ agenda

  • Employee-related topics take four out of top five topics
  • Upskilling and reskilling is the second most discussed topic and has the highest CI score
  • Leaders are confident about dealing with employees. This audience has a CI score that is 49% than the global value

#4 Leaders very concerned about bad behaviour such as sexual harassment. This topic comes last i.e. #23 of 23 topics on the index

#5 The impact of the media is the third most discussed topic, but Latin American leaders are concerned about the media’s impact – with a below global CI average confidence score

#6 Leaders are concerned about global instability and the threat of war 

#7 Latin America and Caribbean leaders are very concerned about issues around global warming and extreme weather. This topic features at #22 of the 23 topics on the index 

#8 Leaders are concerned about the way political leaders communicate on social media and how it impacts businesses. This issue features at #20 of the 23 topics on the index

The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Latin American and Caribbean report here or see the deck below. To have the best viewing experience please use full screen mode.