Corporate Ink has released a new study about AI Visibility Strategy. It highlights the need for critical AI and GEO intelligence for B2B Tech Marketers.

The Gap Between AI Pressure and Preparedness

According to a new report from Corporate Ink, 88% of CMOs face board pressure on AI visibility, yet only 34% of B2B tech marketers have a defined strategy to influence how generative AI engines represent their brand. This gap represents a critical vulnerability as AI-powered search increasingly mediates buyer discovery and evaluation.

The Misrepresentation Problem

There are 72% of marketers have seen AI describe their company in ways that are inaccurate, outdated, or incomplete. Of those, 29% aren’t addressing it. Once misinformation enters LLM training data, correcting it becomes exponentially harder.

Where Most Marketers Fall Short

Critical gaps in marketer knowledge include:

• Buyer-Centric Prompts: Less than half (43%) know which buyer prompts they want to show up for
• AI Engine Sources: Only 26% know which media outlets AI engines crawl in their market
• Credibility Sources: Just 17% know which third-party sources LLMs trust in their market
• Measurement: Only 29% actively measure AI visibility

The Expertise and Ownership Gap

There’s also an ownership problem. Only 17% say PR and communications should own GEO, while 47% say digital marketing and SEO should. This misalignment is problematic because AI visibility is fundamentally a brand and credibility challenge, not technical. In addition, 51% cite limited internal GEO knowledge as their top obstacle. While 39% percent lack established coordination across content, PR, and web teams.

Most PR agencies aren’t delivering on GEO. Only 37% of marketers say their PR agency prioritizes AI visibility, while 45% say their agency is trying but lacks expertise.

Moving Forward

If your organization is among the 88% being asked about AI visibility but lacks a defined strategy, the first step is intelligence gathering. Understand:

• Which specific buyer prompts matter most to your pipeline?
• Which media outlets and credibility sources AI engines prioritize in your market?
• How AI systems currently represent your brand, positioning, and competitive category?
• Where competitors are visible and why?
• What gaps exist between how you represent yourself and how AI represents you?

That foundation of intelligence will guide everything that follows: strategy prioritization, team alignment, partner selection, and measurement frameworks.
In 2026, AI visibility isn’t a nice-to-have. It’s a competitive imperative. And it starts with knowing where to focus strategically.

Download the Full Report: GEO and AI Visibility 2026 Report – Corporate Ink Research >