The Bliss Group

NYC

The Bliss Group is looking to hire a Senior Account Executive to join our growing healthcare practice. Our ideal candidate will have a bachelor’s degree and 2-4 years public relations/marketing experience in an agency or on an in-house communications team in B2B healthcare and will be energized by finding and telling business-to-business health stories. This hire will possess relevant experience working with one or more of the following: the business of health, hospitals & health systems, life sciences, medical devices, health tech, clinical research, pharmaceutical companies, strong media relations skills/experience, exceptional writing skills, experience supporting accounts and client relationships, and an understanding of digital media role in integrated communication strategies. Our new teammate will drive media relations outreach and support owned content and social media for disruptors in healthcare delivery with opportunities to rise to lead accounts including digital health, life sciences and biotech. They’ll partner with our clients on story development, execute content creation initiatives, build new media relationships, and help support both traditional and digital PR strategies. The ideal candidate will have media relations experience and experience pitching health trade and business media. They should be familiar with the paradigm shift that value-based care is bringing. B2B health care PR/marketing experience is essential. Responsibilities include but are not limited to serving as the day-to-day support for select healthcare clients, developing and editing content (bylined articles, blog posts, infographics, external marketing collateral and other press materials), and developing media relations goals, media targets and pitch angles. Additionally, building health business media relationships, assisting in the development of long-term client plans and program recommendations, managing reporting mechanisms for client and account team, coaching/mentoring junior staff and reviewing their work for accuracy, and supporting organic growth and new business initiatives may be a part of the responsibilities covered in this role. The salary range for this role is 70K-90K. This position is office-based in NYC or Holmdel, NJ working on a hybrid schedule. **Base pay offered may vary depending on job-related knowledge, skills, and experience. A discretionary bonus and Profit-Sharing Plan, (for VP+ roles), may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

NYC

The Bliss Group has an immediate opening for a Senior Account Executive to join our Professional Services team. The candidate will have the opportunity to join a team responsible for the B2B integrated marketing activities and PR for our largest client, supporting multiple business lines and industries within. They will participate in strategic planning and content creation initiatives across the entire account and assist in executing several large-scale marketing campaigns. They will also delve deep into several complex issues, including tax policy, regulatory compliance, and digital transformation. This role will include a dispersion of responsibilities ranging across media relations, writing, and research, planning & strategy. The ideal candidate will provide day-to-day support for select clients, managing both strategy and execution, and leverage stellar writing/editing skills to develop and edit content (surveys/studies and other long-form thought leadership collateral, email marketing copy, digital ad copy, video scripts, etc.), develop media relations strategies, goals, media targets and pitch angles, and pitch the media. The ideal candidate will also serve as an information leader on client teams, demonstrate industry or media-driven knowledge that directly and indirectly affects the client, route articles of interest to account teams and clients, assist in the development of long-term client plans and program recommendations, developing budgets, manage reporting mechanisms for client and account team, participate with senior team leaders in client presentations, coach/mentor junior staff and review their work for accuracy, and support organic new business development initiatives. It is required that candidates possess a bachelor's degree, 3+ years of public relations and/or integrated marketing experience, and exceptional long-form writing skills. B2B communications experience, agency experience, ability to grasp complex content strong interest in professional services, proficiency in digital and social content marketing, and experience managing accounts and strong client interactions are strongly preferred. An understanding of the traditional news media landscape, pitching experience, understanding of integrated PESO marketing strategies, team skills, coordination skills, communication and problem-solving skills, organizational and planning skills, efficiency skills, prioritization skills, and flexibility while changing client and team needs & priorities are also preferred. This position is office-based in NYC, Holmdel, NJ, or Austin, TX working on a hybrid schedule. The salary range for this role is 70K-90K annually. **Base pay offered may vary depending on job-related knowledge, skills, and experience. A discretionary bonus and Profit-Sharing Plan, (for VP+ roles), may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.