The Value of Public Relations in 2022

Written By

Corporate Ink

This insight post is a summary of the original blog post published by Abbey Fletcher of Corporate Ink. View the original post:The Value of Public Relations in 2022. 

Public Relations has long been a difficult term for people to grasp. Those who work in the industry are often questioned about what exactly they do and what the impact of public relations truly is. According to the Public Relations Society of America (PRSA), “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”  

While this definition is great, there are many more elements that make up all the capabilities of PR. Keep reading to see four main value points of PR defined by our partners at Corporate Ink. 

PR increases brand awareness, credibility, and trust with earned and organic exposure

Public relations efforts earn exposure for your company in many aspects. Whether you’ve been a valuable source on a topic the media is interested in, released an innovative product, or held a newsworthy event, PR has been a part of it. This process is more than exhibiting your company and leadership’s names; it is about expressing what your company does and why.

Highlighting your organization’s purpose builds credibility for what you do and the products or services you offer. Connecting organically with consumers or potential customers through PR shows authenticity and builds trust. 

PR helps companies stand out in an oversaturated market

It’s likely that your competitors use the same marketing channels as you – they are also trying to grab their customers’ attention. This makes it paramount to prove your uniqueness to best attract your target audience and compete within the industry.

Find your unique selling point and hammer it. This will help you separate yourself from your competition and allow your audience to see the true value of your product or service. The media often gets bored by the same pitch story and are enthusiastic to cover things that are new and exciting. 

To learn about the following two value points PR can offer, check out the full blog post The Value of Public Relations in 2022.  You can also find other insights from Worldcom Partners about PR Predictions.