2021 PR and Content Marketing Predictions from Worldcom Experts – Part 1

Published on 9th December 2020

With the uncertainty that 2020 has created for all of us, we are looking forward to starting 2021 with more confidence and purpose. That’s why we asked our Worldcom Public Relations Group Partners once again to draw on the expertise of its 2000+ communications professionals to predict the environment that will face its clients in the year ahead. This year we have split our predictions into four topic areas:

  1. Part 1: 2021 PR and Content Marketing Predictions – see below
  2. Part 2: 2021 PR and Internal Comms/Employee Wellbeing Predictions
  3. Part 3: 2021 PR and Leadership/Strategy Predictions
  4. Part 4: 2021 PR and Sector Trends Predictions

Inevitably, as a global partnership, many of these predictions have an international flavor. If you want to get a picture of what the communications landscape may look like in your own country, we have teams in 115 cities, in 49 countries on six continents, ready to talk to you.

Part 1: 2021 PR and Content Marketing Predictions

In the first part of a four-part series, our consultants take a look at trends in PR & Content Marketing and predict how marketing might become more experimental, explain why traditional media will make a comeback or how a change in behavior will force companies to adapt a digital first approach.

Thank you to our Worldcom Partners from True Digital Communications, HBI PR & Marcom, The Pollack Group, BPress, OptimumBrand and Off Madison Ave for sharing their 2021 PR & Content Marketing Predictions.

We hope these predictions and insights will help increase the certainty of your success in 2021.

Download 2021 PR and Content Marketing Predictions – Part 1


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