28 Jul 2025
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28 Jul 2025
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Please see the latest news from Worldcom and our expert Partners.
27 Oct 2026
Content Will Need to Walk a Tenuous LineAuthored by Jake Neerland, Content Marketing Specialist, Padilla The conversation around how…
27 Oct 2026
The End of the Mass Audience? Communication in a World of Trust TribesWhat is changing is the nature of the challenge: we are moving…
26 Oct 2026
As Organic Search Drops, AI Systems Take the LeadIn 2027, PR will stop being measured only by what journalists publish…
26 Oct 2026
The battleground for communications shifts from attention to narrative ownershipAuthored by Tina Charpentier, Executive Vice President, Padilla The next battleground for…
22 Oct 2026
Genuine proximity rather than corporate logicOur clients appreciate being able to speak directly with the people who…
21 Oct 2026
Sloppy on purpose: Why typos won’t earn you trustSome communicators now add typos to show a real person wrote a…
19 Oct 2026
GEO Will Evolve Beyond Visibility to Narrative AccuracyAuthored by Seyhan Ayel, Managing Partner, OptimoreGroup By 2027, one of the…
16 Oct 2026
In healthcare, it’s not the most AI content that wins, but the most trustThree predictions for healthcare communication in the age of AI answers
14 Oct 2026
The New Discoverability Economy: When AI Answers Instead of Search EnginesWhat happens when brands increasingly have to communicate not only to people…
14 Oct 2026
When Output Gets Cheap, Judgment Gets Valuable: The Independent Agency AdvantageAI is making agency work faster. Research that once consumed hours can…
14 Oct 2026
What Does AI Believe About Your Brand? Reputation Management’s Next FrontierTraditionally, reputation management has begun with a familiar question: What do people…
13 Oct 2026
As AI Standardizes Content, Can Local Agencies Own the Context?AI is making content faster, cheaper and easier to produce, but it…