PR's impact on sales
Calculating PR’s Impact on Sales

It’s the question that makes every PR professional furrow their brows with frustration: Can Public Relations actually increase sales? The […]

Ways to Integrate PR and Social Media
6 Ways to Integrate Social Media & PR

In the increasingly integrated communications landscape, social media and public relations strongly overlap. However, many companies and agencies make the […]

3 Tips for a Successful Rebrand

Whether the decision to rebrand is an attempt to recover from controversy or a proactive measure to align with audiences, […]