This insights post is a summary of the blog post published by Airfoil Group. View the full post at: Everything You Need to Know About Product-launch Embargoes
Most news and product coverage is reported in real time. However, a sizeable portion of it stems from embargoed briefings with members of the media. There’s a reason for that: Embargoed announcements and briefings provide the companies being covered (and their PR teams and partners) a better ability to control when news breaks, what outlets cover it, and some of the key messages included in the coverage.
To effectively use news and product embargo, you need to understand some basics, why they make sense in some cases, why many reporters have a love/hate relationship with them, and why you’ll need some expert help in optimizing and executing your embargo strategy.
Some of the topics covered include:
- What is an embargo?
- When is an embargo strategy a good idea?
- What’s the best amount of lead time for an embargo?
- Are there bad times for an embargo strategy?
- What are the benefits of an embargo for reporters and news outlets?
- What are the potential drawbacks of an embargo?
- Does an embargo guarantee positive coverage? Or coverage at all?
- How can you increase the odds of positive coverage for embargoed product news?
Deciding whether an embargo strategy is the right fit for your announcement is just one decision to make when planning a product launch. If you are interested in details about all of these elements of embargos, you can get the full article at Everything You Need to Know About Product-launch Embargoes
