Published on 15th May 2024
This insights post is a summary of the original blog post published by ESTRATEGIA. View the original blog post at: Nuevos vehículos de información globales.
In the world today, social platforms have become one of the most powerful vehicles in the journalism industry. Even though they provide millions of people access to the latest information, there are still plenty of challenges for marketing and public relations professionals to overcome.
Platforms like Facebook, YouTube, Instagram, and more have made it easier than ever to share and engage with content online. Since anyone with an internet connection can become a content creator, there’s more voices than ever competing for your target audience’s attention. It also gives journalists a direct channel to connect with their audience and create a more interactive experience.
It’s also important to note that these platforms give every user their own unique news experience. Thanks to the algorithms used by social platforms, news is presented by each user’s preferences, interests, and past behaviors on the platform. While this has given people faster access to news as it happens in real-time, factchecking often can’t keep up, which can lead to fake news and misinformation.
Social media platforms have completely changed the way news is consumed. Even though the speed and dissemination of news stories is at an all-time high, journalists need to keep following industry practices to break through.
To learn more about the details on how journalists can better navigate social media platforms, be sure to read the full story: New Global Information Vehicles.
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