This insights post is a summary of the blog post published by The Pollack Group. View the full post at: Maximize Your Digital Marketing Impact: Prepping With Meta Pixel And Conversions API For Data-Driven Success.
When you start a new digital marketing project, it is important to make sure a few essential tools are in place. It is also important to take that approach whether it’s for a new client campaign launching or an existing client looking to update their existing campaigns.
In digital marketing, it is critical to have all of the elements in place including the technology. It’s not just about setting up the elements for a smooth campaign launch; it’s about making sure the platforms have all the data they need to function effectively.
By getting things set up in advance and testing, you are ready when the data starts flowing when the campaign has been enabled. Even when clients are managing the campaigns, it is helpful to audit the tracking so the data is ready if and when it is needed.
Although most platforms have made the process relatively easy, some data tracking setups may require help from a website developer. To simplify the process, the Pollack Group focused on a few key campaign settings in Meta (Facebook).
There are several key areas to review as part of the Meta implementation process including:
- Automated Advanced Matching
- Track events automatically
- Conversions API
To get details about the process and other campaign tips, read their full post: Maximize Your Digital Marketing Impact: Prepping With Meta Pixel And Conversions API For Data-Driven Success
