This insights post is a summary of the blog post published by The Pollack Group. View the full post at: 3 Ways to Elevate Your Short-Form Content
With more and more contributors, being a standing social media standout continues to get even harder. It also means that you are only up against your competitor brands, but you are in competitions with TikTok challenges, cute pet videos, and the seemingly bizarre whirlwind of new content trends.
However, short-form videos can be the right form on social media to catch your audience’s attention. It might even be able to help you engage with your audience and actually hold their attention.
The big question is how to go from posting content that is getting lost in the social media doom scroll to stopping users in their tracks?
If you can master three critical elements with your video content, you will be able to get the impact you want. Those elements are getting to the point, making ‘sound’ sound choices, and framing your subject like an expert.
- Get to the Point: No matter the platform, if you don’t grab attention fast within the first 3-5 seconds, your audience will vanish. According to Sprout Social, 63% of TikTok videos that highlight a brand’s key message within the first three seconds get higher click-through rates.
- Sound Matters: Great audio is the secret to making a short-from video pop —it sets the tone, mood, and overall vibe
- Moving Visuals: Video content needs to have symmetry, balance, and ensure your subject stands out
To get more details about these elements, read the full post for details at: 3 Ways to Elevate Your Short-Form Content
