31 Mar 2023
ChatGPT: Ways To Test the ToolThis insight post is a summary of the original blog post published…
Dix & Eaton
31 Mar 2023
ChatGPT: Ways To Test the ToolThis insight post is a summary of the original blog post published…
23 Mar 2022
Ways to Respond When an Influencer Posts a Not-So-Favorable ReviewThis insight post is a summary of the original blog post published…
03 Oct 2021
3 Ways a Family Vacation Can Influence a Marketing ProgramThis insight post is a summary of the original blog post published…
06 Apr 2021
How to Engage Your Target Audience on LinkedInThis insight post is a summary of the original blog post authored…
01 Oct 2020
3 Insights to Consider Along Your ESG Reporting JourneyThis insight post is a summary of the original blog post authored…
28 May 2019
3 Tips to Stand Out in the “Emotion Economy”Is your brand leveraging sentiment for currency? The “Emotion Economy” is shaping…
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08 Oct 2018
Essential Steps for Identifying and Vetting Social InfluencersSocial influencers are an increasingly valuable tool for brands to reach potential…
19 Feb 2018
Unlock the Potential of B2B Influencer MarketingInfluencer marketing isn’t limited to B2C brands, but successful B2B influencer marketing…
According to the B2B Content Marketing 2017 Benchmarks issued by the Content Marketing Institute, 70% of B2B marketers say they will produce more content in 2017 than they did in 2016. This statistic is an important percentage to note because content marketing can really elevate a brand and build that brand loyalty everyone wants. Marketers must remember that B2B content marketing is a whole different ball game compared to B2C content marketing. Luckily, Dix & Eaton has lined out seven critical steps to better B2B content marketing. It discusses the importance of objectives and business goals and how to develop a content marketing strategy. The point of content marketing is to ultimately help your business reach its goals, or you’ve failed. Dix & Eaton continues to discuss the importance of identifying your audience and determining when you are going to reach them. It also reminds us that content marketing takes time to see results. You’re building a relationship and long-term support. Dix & Eaton is an integrated communications and public relations firm that has experts in media relations, marketing communications, crisis and investor relations. They work across the board to ensure they are doing work that encompasses all they have to offer as well as reach their clients’ business goals. Dix & Eaton has worked with clients like Southwest, Illinois Tool Works Inc., American Greetings, Energizer, Goodyear, The Cleveland Orchestra and more. Dix & Eaton has a lot of experience working with branding, content marketing, marketing research and more. Take a page from them and read more about the 7 steps to better B2B content marketing.
28 Aug 2017
Content marketing builds relationshipsAccording to the B2B Content Marketing 2017 Benchmarks issued by the Content…
25 Jan 2017
The 5 Hottest Trends in SEO for 2016Are you using the top five SEO trends to maximize your web…