Análisis
Algo fundamental ha cambiado en la forma en que las audiencias encuentran y evalúan la información. Cuando alguien le pregunta a un asistente de IA sobre una marca, un mercado o un tema que le importa a sus clientes, la respuesta no procede de una única fuente autorizada.
Análisis
The Worldcom Public Relations Group has published the Healthcare Monitor Pharmaceuticals 2025-2026. The monitor, now in its fifth edition, examines how major pharmaceutical companies communicate in a digital environment where trust, findability, and relevance are increasingly decisive for the company’s reputation and for aligning properly with the experience and wishes of target groups.…
Análisis
Gen Z is often labeled as disloyal or difficult to retain. The data suggests otherwise. A recent study by Pulso Latam on Gen Z and the workplace in Latin America shows that young professionals are not walking away from organizations because they lack commitment. They are leaving when companies fail…
Análisis
The traditional playbook for thought leadership—publish prolifically, secure placements in major outlets, amplify through owned channels—collapsing under the weight of media fragmentation. Although earned media has a big impact on AI search, the path to establishing authority and influence will look fundamentally different from anything that came before. Finding Influence…
