Published on 25th May 2023
The 2023 Global Communication Report conducted by the University of Southern California’s Annenberg Center for Public Relations states, “Managing a new corporate reputation is like solving a Rubik’s Cube. Every move is connected to another. Changing the squares on one side of the cube impacts the squares on another side. Each turn either moves you closer to a solution or farther away.”
In addition, the report surveyed consumers, employees, investors, and PR professionals to understand their expectations and preferences regarding corporate communication. As a result, the report sheds light on the changing landscape of corporate communication and reputation management.
Stefan Pollack, president of Los Angeles Partner The Pollack Group, summarised the 7 Key Insights from the USC's 2023 Global Communication Report.
31 May 2023
Best Practices for Contributed Content SuccessThis insight post is a summary of the original blog post published…
30 Apr 2023
The Art of the Pitch: Embargo and Exclusive PitchingThis insight post is a summary of the original blog post published…
16 Mar 2023
[Guide] Creating Female Leaders Of The Future: Increasing Women’s Equality In The PR IndustryThe Worldcom Public Relations Group is on a mission to help create…
