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Written By

The Pollack Group

Solving the Rubik’s Cube of Corporate Reputation

The 2023 Global Communication Report conducted by the University of Southern California’s Annenberg Center for Public Relations states, “Managing a new corporate reputation is like solving a Rubik’s Cube. Every move is connected to another. Changing the squares on one side of the cube impacts the squares on another side. Each turn either moves you closer to a solution or farther away.”

In addition, the report surveyed consumers, employees, investors, and PR professionals to understand their expectations and preferences regarding corporate communication. As a result, the report sheds light on the changing landscape of corporate communication and reputation management.

Stefan Pollack, president of Los Angeles Partner The Pollack Group, summarised the 7 Key Insights from the USC’s 2023 Global Communication Report.