Solving the Rubik’s Cube of Corporate Reputation
The 2023 Global Communication Report conducted by the University of Southern California’s Annenberg Center for Public Relations states, “Managing a new corporate reputation is like solving a Rubik’s Cube. Every move is connected to another. Changing the squares on one side of the cube impacts the squares on another side. Each turn either moves you closer to a solution or farther away.”
In addition, the report surveyed consumers, employees, investors, and PR professionals to understand their expectations and preferences regarding corporate communication. As a result, the report sheds light on the changing landscape of corporate communication and reputation management.
Stefan Pollack, president of Los Angeles Partner The Pollack Group, summarised the 7 Key Insights from the USC’s 2023 Global Communication Report.
