In 2024, most of our partners around the world had specific advice about the emergence of Artificial Intelligence (AI) in Public Relations. From creating company policies around ChatGPT use to how AI would improve marketing performance, the change has been more rapid that most businesses and practitioners could have predicted.
For 2025, the influence of AI can be seen in every discipline from social media to crisis management to media management.
The era of wondering how AI will impact the workplace and the marketplace is over. We are seeing AI in action. Businesses are in need of strategies to help harness and control the unbelievable power of this new technology.
It has touched every corner of the globe in different ways, but it is having an the impact on individuals and businesses that need to be managed and mastered.
We did not create a section of predictions on AI because as you will see in the results, it was woven into almost every category in some way. The impact of AI is being felt by all of our Partners and they are leading the way in understanding how to leverage it in Public Relations and craft the future of communications in the best interests of their clients, their employees and their companies.
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References: [1] KPMG AI CIO Survey [2] Forbes AI Statistics
