Media Relations
Worldcom maximizes favorable coverage by developing strong media relationships with journalists and editors so your organisation's mission and key messages are presented in a clear, concise and consistent manner.
In today’s media environment, it is imperative for organizations to master compelling storytelling and distribute the content via traditional, online and hybrid channels. Worldcom’s media relations expertise includes conducting media audits, providing strategic PR counsel, developing messaging and brand positioning, pitching media interviews, securing speaking engagements, monitoring and analyzing news, organizing media briefings, and providing media relations skills training.
Our media relations experts know how to build strategies that will navigate the media sector and build newsworthy stories that resonate with your target audience. Learn more about how Worldcom Public Relations can work as your media relations firm.
Success Story
Peace, Love & Fair Trade Ice Cream
Original flavors, colorful pints and two hippie founders – this is the company Ben & Jerry’s that manufactures ice cream since the Seventies. But a unique marketing mix is not the only outstanding feature of this brand. Fair trade and sustainable commitment are two more attributes which highlight the image of Ben & Jerry’s. Therefore komm.passion planned a strategy to introduce the American ice cream to Germany, Austria and Switzerland.
The Task
Founded in the flourishing Seventies by Ben Cohen und Jerry Greenfield, Ben & Jerry’s today is a cult brand in many countries. To make their ice cream even more popular in Germany, Austria and Switzerland, it was the task of komm.passion to draw attention on their unique history and sustainable commitment. Therefore all communication measures should be focused on their connection of delicious ice cream with fair trade. Through their support of the milk industry and their fair trade certification a few years ago they have become a role model for many other companies in the world.
On top of all communication measures was finally the Ben & Jerry’s Fair! Ice Tour which komm.passion communicatively accompanied.
The Strategy
The core idea of the project was to entrench the company in the journalists’ minds as sustainable and committed. Continuous media relations and the intense cultivation of contacts were focused on the relevant media in the area of Germany, Austria and Switzerland. The media PR included the writing of basic articles, press releases concerning product launches as well as the realization of media cooperation.
Additionally, komm.passion initiated a press conference with Jerry Greenfield to call attention on their change to fair trade. Organizing interviews with journalists together with the visiting of editorial offices had been only two steps in a whole series of actions through komm.passion.
The Result
Especially through the bus tour that had provided fair trade ice cream all over Germany, Austria and Switzerland, Ben & Jerry’s stayed in the consumers’ and journalists’ minds. Thoroughly developed communication measures helped to introduce the unique history and the sustainable commitment of Ben & Jerry’s to both print and online media as well as radio broadcasting.
Success Story
Where’s my package?
Kurt Salmon’s annual shipping study wasn’t tied to business strategy and generated minimal media. Bliss advised Kurt Salmon to build a coordinated outreach effort to “own” the “where’s my package” topic throughout the entire holiday season. Bliss helped develop survey questions, stagger data releases from Thanksgiving through early January, frame the results, and create a report shedding light on the overall study findings and implications for retailers.
The Task
Establish Kurt Salmon’s Retail & Consumer Group as the foremost expert on holiday shipping and fulfillment issues to generate awareness of and new business leads for the firm. Build up the profile of retail strategist Steve Osburn as the leading expert on holiday shipping breaking news.
The Strategy
Leverage Kurt Salmon’s proprietary holiday shipping data and insights to position the firm as the “go-to” expert on retailers’ Cyber Monday fulfillment speed, last guaranteed ship date before Christmas promises—and whether presents made it under the tree in time—as well as speed in processing holiday returns. Tactics included strategically pre-pitching reporters in advance of the holiday season; leveraging breaking news hooks, like Cyber Monday, Christmas, as well as shipping disruptions caused by poor winter weather conditions; and releasing data on Christmas Day in order to “make” the news.
The Result
Media outreach on Kurt Salmon’s holiday shipping study resulted in the publication of 67 unique articles, including four Wall Street Journal articles (one being an exclusive story), four FOX Business articles, and 3 CNBC stories, as well as coverage in TIME, MarketWatch, Washington Post, Los Angeles Times, TheStreet and Women’s Wear Daily, among other top-tier national and trade outlets. Kurt Salmon was featured in six TV segments, including Good Morning America, CNBC and Reuters TV, as well as four radio shows, among them including Marketplace and CNBC Radio. In addition, retail reporters now regularly call Kurt Salmon seeking insights on shipping stories year-round
