Yucatan releases results of French Trusted Media Confidence

Published on 28th December 2024

Written By

Worldcom Partner, Yucatan completed a study  about into the French people’s confidence in the media in 2024.   The study was done in collaboration with the Opinéa Institute.

The study was done with a representative sample of 1,011 people. It revealed some interesting trends in French media landscape.

Yucutan Media Study Chart

Television was considered the most trusted media for 36% of French people. When looking at the demographic of 56-70 year-olds, This number rises to 47%.  That result demonstrate the strong loyalty of older generations to this traditional media.

While television remains in first place, there are notable age-specific disparities. For Social Networks, they have the lowest level of trust and the least confidence.

Get details and specifics about the results, you can get the full report at: Television: France’s most trusted media in 2024 (English) or  La télévision : le média de confiance préféré des Français en 2024 (Francais).

Related Insights

08 Jul 2026

The Invisible Race: How Pharmaceutical Brands Win or Lose in the Age of AI Search

For decades, pharmaceutical companies have competed on search engine results pages. They…

Read more

08 Jul 2026

Built to Trust or Built to Fail? The Real State of Pharma Corporate Websites

A pharmaceutical company’s corporate website is more than a digital presence. It…

Read more

08 Jul 2026

One Message, Many Doors: Why Pharma's Localization Gap Is Costing It Credibility

There is a paradox at the heart of pharmaceutical communications. The sector…

Read more