Published on 28th March 2024
Latest regional meeting for LATAM based Worldcom PR & communications partner agencies, was hosted by MC Comunicaciones, our partner in Quito, Ecuador.
We have included reflections on the meeting from our partners below:
The two-day meeting included participation in the Panel on “Corporate Reputation: Challenges of the Region” in #WorldcomMitadDelMundo, with the outstanding presence of: Mercedes Córdova, General Manager of MC Group; Luis Pástor Herrera, CEO of Advance Consultora Ecuador and Director of MERCO in Ecuador; Viviana Valdivieso, Vice President of Marketing and Communications of Nestlé Ecuador; Marlene Fernandez, General Manager and President of the Agencia Interamericana de Comunicación; and Gustavo Cusot, Vice-Dean of the College of Communication and Contemporary Arts of the Universidad San Francisco de Quito.
Partners participating:
MC Comunicaciones (host)
Realidades | PR y Comunicaciones
PLANIN
Agencia Interamericana de Comunicación
Arvizu Comunicación Corporativa
Relaciones Públicas Estrategia
Grupo Albión Colombia
The Pollack Group
We are very grateful to our partner, MC Comunicaciones, for hosting his year’s event!
The Pollack Group’s President, Stefan Pollack, who has participated in the meeting, reflected it has brought Worldcom LATAM partners together, uniting some of the sharpest minds in public relations, marketing, and communications, in a blog post.
Stefan said: ‘As the Worldcom Public Relations Group Board chair, and President of The Pollack Group, I continually seek opportunities to collaborate and learn from our industry’s best, and this event was a perfect platform. Our gathering started with a grand celebration of MC Comunicaciones’ 15th anniversary, which showcased and reflected on our group’s unity and diversity. The warmth of the welcome celebration set the tone for the collaborative atmosphere that defined the rest of the meeting.’
Luis Avellaneda Ulloa, CEO of Realidades, described how the synergies and complementarities between LATAM based Worldcom PR & communications partner agencies, have allowed them to consolidate their offering in a challenging international market. The strengthening of the service offer, access to new markets, greater negotiation capacity, knowledge of new experiences and success stories, relationships of trust and friendship with all partners and finally, that international outlook allowed them to create and grow in new and challenging opportunities.
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