The Pollack Group Founder Noemi Pollack Looks Back at 40 Years

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The Pollack Group

This week, The Pollack Group (TPG) kicked off Season 3 of the ImPRessions podcast as part of the events for The Pollack Group’s 40th anniversary. They also interviewed TPG founder Noemi Pollack about the inspiration behind the launch of her successful agency.

Pollack founded TPG with a vision for a new kind of PR firm – one that would embrace four decades of meaningful work and client relationships. Tune in to learn more about this women-founded company as we celebrate 40 years of the Pollack empire.

ImPRessions host Jennifer Lewis said, “just the career she’s had and the vision is incredible. She has accomplished so much at the agency. And we’re really lucky, I guess, to just be part of this legacy of 40 years, four decades of just really innovative PR and marketing. We’ve worked with some incredible clients. And that was all because Noemi decided she wanted to do her own thing, her own way.”

Pollack recounts some of the keys to her success including adaptability.  She said, “staying current as to various industry trends, and very important as being sensitive to changes in attitudes and preferences, remaining ahead of the curve as to new technologies, becoming change agents along the way, offering disruptive solutions that benefit more than the client, but also the world around them, such as conservation, the environment of the planet, but also having the courage to recommend ideas with real cut through concepts to seize market share.”

She also talk about how finding paths to outsmart the competition and then having the audacity to counsel clients to reinvent themselves or having a fresh bank of ideas from which to draw upon has been a big part of the success for the firm and its clients.

You can listen to the insight from Noemi Pollack and the full podcast at:  Starting a Legacy PR and Marketing Firm: Celebrating 40 Years with Noemi Pollack.

Pollack also wrote a post called 40 Years and Counting: How Our PR Agency Thrives in a Changing World.  She recounts how “With only two credit cards as capital investment, and an outsized amount of chutzpah and confidence, I think back of the audacity I had to establish an agency with my then partner.”

The post provides great insights on how creative thinking and innovation have helped to agency to sustain and grow their client base to include the USO, the Make-A-Wish Foundation, SodaStream and Bob Evans Farms.

Don’t miss her recounting the story of the 40 year success of The Pollack Group.