The Pollack Group has selected Project Petals as the recipient of its 2026 Big Red Grant, providing comprehensive pro-bono PR and marketing support to the New York-based nonprofit working at the intersection of environmental justice, climate resilience, and community empowerment.
The Big Red Grant reflects The Pollack Group’s conviction that access to strategic communications should not be limited to organizations with large budgets. The most important stories rooted in community need, environmental justice, and lasting change deserve professional amplification.
Project Petals: Expanding Green Space Access in New York
Project Petals equips communities to build sustainable futures and advocate for lasting change through education, leadership training, and hands-on resource access. The organization has improved environmental conditions for over 100,000 New York residents and helped champion the Environmental Bond Act, the largest environmental initiative in New York’s history.
The organization’s deeply rooted, community-driven approach to expanding green space access, cultivating local leadership, and strengthening community resilience distinguished it from a competitive applicant pool.
Comprehensive Communications Support
As the 2026 Big Red Grant recipient, Project Petals will receive integrated PR and marketing support including:
Earned media strategy and press relations connecting Project Petals’ story to journalists covering environmental justice, sustainability, and civic leadership in New York. Narrative development to sharpen and amplify the organization’s mission story for broader audiences. Stakeholder communications helping Project Petals engage local neighborhoods, potential community partners, and decision-makers across New York State. Content and social media strategy to extend reach across digital channels.
“We’re proud to partner with Project Petals through the Big Red Grant. The most important stories, those rooted in community need and lasting change, deserve the same caliber of strategic communications as any Fortune 500 brand. Project Petals is doing work that will define New York’s environmental future, and our job is to make sure that story reaches the audiences that can help move it forward,” said Stefan Pollack, President and CFO of The Pollack Group.
Addressing the Nonprofit Communications Gap
Pollack noted that nonprofits doing critical community work are often the least resourced when it comes to communications. The result: vital missions go unheard, potential partners remain unaware of their existence, and policy advocates lack the narratives needed to drive change.
“The Big Red Grant is our way of addressing that gap, by putting our full capabilities to work for one organization each year that is driving meaningful impact in underserved communities,” Pollack added.
Commitment to Community Impact
Giving back to communities has been part of The Pollack Group’s DNA since its founding in 1985. From the Coats of Care drive to hands-on volunteering in local neighborhoods and active industry engagement, the agency maintains commitment to positive impact beyond client work. The Big Red Grant represents a natural extension of that commitment, using more than four decades of communications expertise to support organizations creating lasting change.
Get the full details at: Purpose-Driven PR in Action: The Pollack Group Awards the 2026 Big Red Grant to Project Petals.
