Reflections on EMEA Regional Conference in Amsterdam

Written By

The Pollack Group

BCC - Business Communications Consulting

The Worldcom Public Relations Group recently held its the annual EMEA regional conference in Amsterdam.  The meeting theme was Winning Ways of Working and focused on advancing PR through collaboration and innovation.

With partners from around Europe and also attendees from the United States, the partners were energized and inspired by the meaningful conversations, insights, and connections. Global Board Chair of Worldcom Public Relations, Stefan Pollack, took some time to reflect on the conference.

According to Pollack, the gathering reinforced the importance of moving beyond traditional boundaries in the client-agency relationship and embracing a forward-thinking approach to public relations that values collaboration, innovation, and purpose-driven work. There were several takeaways that he noted included:

• Focusing on the Client-Agency Relationship
• A Legacy of Global Collaboration and Leadership
• Building Strong Connections, Fostering Collective Growth
• Embracing Innovation with Accountability and Trust

You can find more details in the full post at: Reflections on The Worldcom Public Relations Group’s EMEA Regional Meeting in Amsterdam: Advancing PR through Collaboration and Innovation.

Worldcom Partner BCC also recapped takeaways from the EMEA meeting with highlights that included:

• AI assistants are rapidly transforming into AI copilots
• AI will not diminish the role of PR experts
• Ever-changing (social) media channels and increased content creation capabilities comes increased personalization
• Strategies for dealing with the issue of misinformation and disinformation
• PR needs to deliver business-led solutions

To get more details on these insights, see the full post at: AI Copilots, Rage Farming, and the Future of PR: Five Lessons from Worldcom’s 2024 EMEA Summit