Worldcom Partner, The Pollack Group (TPG) recently had Roger Hurni from Worldcom Partner Off Madison Ave on their imPRessions podcast to talk about How to Write and Market a Business Book.
Jennifer Lewis and Kalli Vetrano from TPG interviewed Hurni, author of Outthink Outperform, as he shares his journey and practical advice on getting your book noticed.
Although writing a book is a monumental task, the proper marketing not only ensures your book reaches its intended audience but also amplifies your authority, drives your industry’s sales, and opens doors to new opportunities.
He talks about the first steps to take, how to stay organized, and what it really takes to get your book in front of the right people. Whether you’re just starting out or looking to boost your book marketing, this episode provides tips to help you make a real impact with a book launch.
