Nuffer, Smith, Tucker Named California Walnut Board and Commission Marketing & PR AOR

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Nuffer, Smith, Tucker

Worldcom Partner Nuffer, Smith Tucker (NST) was name domestic marketing and public relations agency of record by the California Walnut Board (CWB) and California Walnut Commission (CWC).  The organization represents more than 4,600 California walnut growers.

In its new role, NST will introduce fresh thinking, and consumer marketing and PR strategies for the organization.  CWB and CWC will leverage NST and the more than 50 years of experience serving agriculture and consumer packaged goods (CPG) companies.

“In an increasingly cluttered media environment, NST’s creative approach and deep expertise make them the perfect partner to serve as our lead domestic agency,” says Christine Lott, director of integrated communications for the CWB and CWC. “Expect big things from California Walnuts in 2025 as we kick off this new partnership and work together to harness our collective thinking to create a new path forward for the California walnut industry.”

After serving as the facilitator for CWB and CWC’s strategic planning efforts, NST helped drive discussions which called for a new consumer-focused mindset and more aggressive marketing communication strategies.  As lead consumer agency, NST will oversee strategy, advertising, media and influencer relations, social media, website management, crisis communications and more for its domestic marketing program.

For more details, the complete release is available at: California Walnut Board and Commission Names Nuffer, Smith, Tucker Marketing & PR Agency of Record.