McDougall Communications-Led PR Program Named Best in the U.S. for The Fourth Time

Published on 10th May 2024

For the fourth consecutive year, McDougall Communications has been honored as developing one of the most creative and effective public relations programs in the United States. It’s work on behalf of the Contact Lens Institute, which promotes sector growth and healthy patient habits, received three 2024 Public Relations Society of America (PRSA) Anvil Awards during a gala in Manhattan last evening.

The Contact Lens Institute’s See Tomorrow initiative produced two research studies—one focused on “dual wear” patients who use both glasses and contact lenses, and the other centered on fostering positive contact lens cultures in eye doctors’ offices. Through a combination of in-depth reports, industry partnerships, and trade media collaboration, the program increased market volumes, boosted eye care professionals’ confidence, and created momentum for practice and patient success.

PRSA named the effort as the nation’s best strategic program of the year in the Integrated Communications (Business-to-Business) and Content Marketing (Business-to-Business) categories, bestowing a Silver Anvil Award for both—the “Oscar” of the public relations field. The underlying research was recognized in the Data Insights tactical category with a Bronze Anvil Award of Commendation.

Read more on: McDougall Communications-Led PR Program Named Best in the U.S. for The Fourth Time

Related Insights

28 May 2025

How Mid-Sized PR Firms Are Poised to Lead in the AI Era

As generative AI levels the playing field, mid-sized PR firms are redefining…

Read more

26 May 2025

5 Ways to Up Your B2B Tech PR Social Media Game

If you’re a B2B tech provider looking to up your social media…

Read more

22 May 2025

Improving Executives LinkedIn Profiles

If you’re responsible for helping your executive team build a presence on…

Read more
The Worldcom Group®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.