Published on 15th January 2026
Worldcom partners Dix & Eaton and Standing Partnership have launched Grow and Protect, a unified framework that helps organizations accelerate growth while safeguarding trust, reputation, and long-term enterprise value.
Grow (under the Standing Partnership brand) focuses on scaling through insight-driven marketing, sales enablement, and partner/channel ecosystems. Protect (under the Dix & Eaton brand) strengthens resilience with issues management, stakeholder engagement, ESG/sustainability support, and crisis readiness.
“This framework recognizes that success requires playing both offense and defense,” said Melissa Lackey, Enterprise President of Dix & Eaton. “We help our clients grow through insight-driven marketing, sales, and partner channels, and we help protect their well-earned trust and reputation during periods of significant disruption and rapid change. Together, those elements create sustained enterprise value.”
Both platforms are powered by a firmwide AI + digital enablement commitment—using technology to boost efficiency, consistency, and decision confidence across programs.
To get more details read their announcement at: Dix & Eaton Launches “Grow and Protect”: A New Integrated Approach to Help Organizations Accelerate Growth, Manage Risk and Preserve Value.
14 Oct 2026
The New Discoverability Economy: When AI Answers Instead of Search EnginesWhat happens when brands increasingly have to communicate not only to people…
14 Oct 2026
When Output Gets Cheap, Judgment Gets Valuable: The Independent Agency AdvantageAI is making agency work faster. Research that once consumed hours can…
14 Oct 2026
What Does AI Believe About Your Brand? Reputation Management's Next FrontierTraditionally, reputation management has begun with a familiar question: What do people…