Worldcom Partner & ICCO Panels from “PR in Cannes”

Written By

PRAM Consulting

HBI Communication Helga Bailey GmbH

IW Group Inc.

Radius

In June, several Worldcom Public Relations Group (WCPRG) partners participated in a series of panels with International Communications Consultancy Organisation (ICCO) at the Cannes Lions Festival.

ICCO has flown the PR industry flag at Cannes Lions festival and awards for over a decade, supporting and promoting PR agency entries and providing a space for PR people to gather during the festival. If you were not able to attend to hear these experts, you can view the ICCO panels online.

The New Playbook for International Sustainability Comms

This Worldcom panel lead by Arun Sudhaman from PRovke Media talks about how sustainability credentials have become a non-negotiable expectation for consumers. Companies that fail to communicate effectively on climate issues risk alienating their customer base, and may soon find themselves out of business.

Politically, there is growing pressure from the public for greener policies and for governments that can be trusted to prioritize environmental concerns—whether at the local, national, or international level. In this context, brands, organizations, and governments must ask themselves: how can they ensure that their messages resonate with diverse audiences across different cultures? Navigating the complex landscape of tone, scientific accuracy, trust, and intense public scrutiny requires a new and strategic approach.

Creative Success in Earned Media – the Inside Scoop

The Worldcom panel explored the creative strategies essential for making an impact in earned media and the growing significance it holds from a corporate standpoint. Despite the surge in AI-driven innovations, human instinct and personal connections remain crucial.

The public relations landscape is dominated by news aggregation, blurred payment lines, evolving partnership models, and shifting strategies, and that can cause increasing distrust. Discover the top trade secrets for thriving in this complex and challenging environment.