Published on 12th April 2019
Photo of hand holding phone and logging into LinkedIn
Leaders across the globe have cited employee recruitment and retention as a top challenge to business success, with many turning to platforms like LinkedIn to connect with new talent. However, many employers often overlook Facebook Jobs as a recruitment tool. In doing so, they miss out on the valuable benefits the platform has over LinkedIn.
Sturges Word Communications explains that numbers alone make Facebook Jobs worth exploring. With two billion active users per month, the platform offers a significantly wider net of potential applicants to employees than LinkedIn.
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Let’s break down the numbers: 80% of job seekers use Facebook regularly, while only 36% of job seekers actually have a LinkedIn profile. Of those LinkedIn users, only 14% report checking it on a regular basis!
Facebook’s sheer size isn’t the only feature that can be helpful to employers. Consider these additional features:
Facebook can help employers reach audiences who are not active on LinkedIn, but still relevant to their company. Its Jobs platform has become particularly popular amongst small businesses seeking part-time, hourly and skilled labor roles.
While LinkedIn focuses on resumés and thought-leadership, Facebook appeals to a wider audience – including people who may not be seeking a new job but may be open to one. Plus, users are given the option to share jobs with friends that may be interested or qualified.
The integration of Facebook Jobs into the platform’s existing features makes the searching and application process seamless for users. Job searchers can send their applications through Facebook Messenger simply by clicking “Apply Now.” Then, Facebook auto fills relevant information from the user’s profile to simplify the application process.
This streamlined process is what inspired Sturges Word to utilize Facebook Jobs for their client. See how they helped a company receive 26 applications from qualified candidates in just one week.
Founded in 1994, Sturges Word is a full-service integrated marketing communications agency based in Kansas City, Missouri. Their team has counseled clients in nearly every business segment and has special expertise in the development/real estate, education, financial/professional services, public involvement, retail/hospitality and utility sectors. Sturges Word helps clients get the results they desire through advertising, branding, community engagement, creative, crisis communications, event planning, public relations, social media strategy, web design and more.
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