We’re All Human: The Importance of Creating a Relatable Brand

Published on 20th September 2021

This insight post is a summary of the original blog post published by Lisa Hertvik of Public Communications Inc. View the original post:We’re All Human: The Importance of Creating a Relatable Brand . 

Personal connection is getting more significant as we quickly advance into a digital age. There are many things companies can do to get their employees to connect personally with one another. We still yearn for personal connections, especially in the aftermath of COVID-19. So, what can your brand do to show your human side?  

Showcase People 

Putting your staff front-and-center and sharing behind-the-scenes content helps you connect with your audiences and introduce them to the humans behind the brand, breathing life into the content.   

Customers, audiences, and potential clients are more likely to want to engage with you if they can see who they are engaging with. Don’t keep your employees under wraps – include them and work together to facilitate interactions between staff and other stakeholders. On that note, don’t use stock images of your staff. Get real photos and encourage them to get involved and become brand advocates.  

Keep it Conversational  

Audiences want to feel like you are talking with them, not at them. Avoid standard marketing language and create conversation, engaging your audiences instead of creating a one-way road. Your digital platforms aren’t a billboard – they’re meant for interaction! Conversational content helps add a sense of trust and connection and gives them another way to engage with you and speak directly to you when sharing compliments, comments or complaints.   

Resharing and replying to content about your brand helps create a flow of conversation and makes the consumer feel heard. A little goes a long way; by sharing and interacting with them you show your followers that you are listening and eager to talk with them.  


A kidney donor and recipient. First-hand stories of the homeless and their journey. A giraffe rescue from a flooding island. These stories of humanity and the world resonate with your audiences and allow them insight into who you are as a brand. People value human connections and can relate to first-hand accounts far more than standard brand messaging.   

Humans are wired for storytelling. Since the beginning, stories have shaped our way of thinking and given us a path to experience things for ourselves in a unique way. Sharing your brand and audiences’ stories and getting personal creates a sense of connection that can help your stakeholders strongly resonate with your messaging.   


To read the remaining two topics, read We’re All Human: The Importance of Creating a Relatable Brand. Find other post from Worldcom Partners with great insights about Brand and Brand Development


Public Communications Inc.is a national communications and marketing agency with purpose — to make a positive difference for their clients and community. They offer strategic support and counsel to their clients, bringing an outside perspective that allows them to ask the tough question and become a partner that identifies the right opportunities. 

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