Video Marketing: The King of Content for 2021

Published on 28th January 2021

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This insight post is a summary of the original blog post authored by MC Comunicaciones. View Video marketing, el rey del contenido en 2021.

Video content has become an essential part of any marketing strategy. However, it has undergone many changes over the years and in 2021, video marketing will develop and grow in a different and more organic way. 

According to a study published by Hootsuite, it’s estimated that 80% of the traffic generated online comes from videos. Statistics show that 100 million internet users watch videos daily, and nine out of 10 watch videos from the brands they follow. This generates traffic, visibility, and a consequent increase in sales. 

Video marketing is very effective in attracting new users and converting them into customers. Four out of five consumers find video presentations useful. Consumers are watching videos now more than ever. 

Partners at MC Comunicaciones share some video marketing trends they expect to see in 2021. 

1. Animated explanatory videos

These types of videos are often used by brands to describe products or services quickly and creatively. While typically lasting 1 minute or less, these videos work to show the personality of a brand through illustrations and animations. These videos are also used to describe complex business ideas in a more interesting way and are commonly used in finance, healthcare, and real estate industries.

2. Videos that lead to purchases

This trend is an attempt to innovate and advance in accordance with technological development. Therefore, you shouldn’t skip video marketing in 2021. Instead, you should give your audiences the opportunity to buy from your videos. 

Audiovisual content is straightforward and allows social media users to make purchases on the site. This gives consumers an experience similar to being in stores physically. By displaying the products and their use in videos, consumers can be directly redirected to the website to complete the purchase. 

In some cases, they offer the possibility of adding to the shopping cart and going directly to checkout. This is a way to shorten the customer journey and speed up conversions. You can also use this function in other audiovisual content such as tutorials and other reference videos. 

To read the final trend and and recommendations for enhancing your video marketing strategy, view the full blog post by MC Comunicaciones. 

Check out more partner insights on video trends.

MC Comunicaciones is considered the leading Public Relations agency in Ecuador that specializes in the development and implementation of communication strategies that allow clients to connect with their different audiences through the indicated channels, at the right time and with verifiable results.

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