Published on 9th January 2018
We’ve seen the use of social media skyrocket over the last 10 years. It’s changed from a means of staying connected to old friends to the way many people are consuming news and staying up-to-date. As public relations professionals, we use social media to help support our owned media campaigns and increasing engagement between our clients and their audiences. Additionally, we can use it for networking with other public relations professional and more importantly, we can build relationships with journalists online.
In a recent blog post, our partners at JBP PR & Parliamentary Affairs outline the some ways public relations professionals can gain traditional media exposure through social media.
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JBP PR & Parliamentary Affairs is one of the leading strategic communications consultancies in the United Kingdom dedicated to providing a highly informed, targeted and outcome-driven communications strategy for all its clients. Their approach is a three-step process: discover, define, deliver. This model allows the consultancy to provide ‘business-class’ service to support its client’s goals.
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