Marketers are eager to embrace new technologies in an effort to boost sales efforts, but not all marketing technology tools are equal. Having technology that can help you dig through your data and manage your campaigns through every stage of the sales funnel is the key to successful growth marketing.
Our partners at Standing Partnership outline the five essential types of tools that aid in maximizing marketing efforts:
1) Campaign management tools
If your marketing campaign is gaining any traction amongst your audience, then you will be gaining insightful data on your audience behaviors and stage of the buyer’s journey. However, all of this data can be difficult to sift through without the help of a customer relationship management (CRM) system. These tools can help you segment your audience, set measurable campaign goals, and analyze your results in one centralized location.
2) Campaign execution tools
Although CRM systems are efficient tools campaign planning and data sorting, other tools are required to put campaign plans into action. Worldcom partner Standing Partnership highlights seven essential tools, including:
- Email marketing tools for branded content, email tracking, click-through rates and generated revenue.
- Social media management tools like Hootsuite to plan content, monitor engagement, and track results.
- Search engine optimization (SEO) tools to identify relevant keywords, run audits and assess analytics.
- Digital advertising tools to place, manage and analyze performance metrics for online ad campaigns.
Interested in learning about additional technological tools for growth marketing? Read Standing Partnership’s blog to uncover the three additional tools to maximize your digital marketing efforts. Find additional insights on technology from Worldcom PR Partners.
Based in St.Louis, Missouri, Standing Partnership is a marketing communications consulting firm with expertise in strategy, corporate social responsibility (CSR), public affairs, internal communications and issues and crisis management. Since 1991, the Standing Partnership team of counselors has served clients in health care, agriculture, sustainability, education and other complex industries. Standing Partnership’s is dedicated to working with clients to solve critical business challenges and achieve strategic goals.
