The Holy Grail of Public Relations: Knowing Whom You Are Communicating With

Published on 30th August 2022

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This insight post is a summary of the original blog post published by Do It On. View the original, full-length blog: The holy grail of Public Relations: knowing whom you are communicating with.

Public Relations creates an identity and increases awareness of your brand so that potential customers know that you are out there. With the help of reasonable communication, PR opens the door for establishing a relationship with consumers, communities, and other interest groups. But don’t forget – after the first flirt every relationship needs to be taken care of. So good PR tries to maintain a positive image and connection to all the stakeholders and the brand. Bringing the “why” and the core values of your company closer to them every single time. In the long-run credibility, interest, new opportunities, a loyal consumer base, and an increase in sales and revenues is going to be built up.

What is needed for successful Public Relations?

The key message of your brand and the image that you want to create build the center while staying on track in a changing environment. Multitasking and problem solving are the soft skills that are needed. Nevertheless, hard skills such as taking time for proper organization, information, and evaluation of results should not be neglected either. The aim is always to implement and maintain a positive image and a lasting relationship with the stakeholders.

To specify the planning of a strategy and a campaign, realistic goals based on concrete research are obligatory. To find out what works and what doesn’t various factors have to be analyzed. Evaluation of former PR work is essential. Knowing the market, including your competitors, what worked for them, and where their communication failed.

Know your target audience

Define your target audience before finding out everything about it. Trying to reach everybody will make your messages vague and less successful. Knowing the answers to any questions you may have about your audience provides you with the key knowledge about the right way to get into touch and communicate appropriately with them.

Read the full blog post The Holy Grail of Public Relations: Knowing Whom You Are Communicating to learn more about how you can use local PR to help you scale on a global level.  You can also get insights about Brand from our partner network.


Based out of Portugal, Do It On is a marketing, communication & digital marketing agency that thrives to achieve the best results for brands and their business goals.

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