Strategies and Content for Cyber & Risk Management Technology Marketing

Written By

Corporate Ink

In today’s digital world, cybersecurity is no longer just a line item fighting for budget money. It has become a fundamental pillar of risk management and IT infrastructure. As the frequency and sophistication of cyberattacks continue to increase, companies of all sizes are rethinking their approach to protecting sensitive data. This shift in perspective is driving businesses to allocate more resources toward cybersecurity, significantly increasing their risk management budgets.

One of the key reasons companies are pouring more money into their cybersecurity efforts is the realization that the cost of prevention is far lower than the cost of remediation. When a company is hit with a cyberattack, the fallout can be devastating. Another factor driving the increase in cybersecurity budgets is the rise of remote work. The COVID-19 pandemic accelerated the trend towards a more dispersed workforce, and while this has many benefits, it also presents additional cybersecurity challenges.

These demands also mean that more people vying for the attention of these cyber and risk tech buyers.  Worldcom Partner, Corporate Ink has developed insights that include content marketing strategies and tips for breaking through and reaching your buyers.

Four Strategies to Capture Demand for Cyber & Risk Management Technology

With nearly 28% of companies increasing their budgets for risk management technology, the market is experiencing significant growth driven by factors such as economic uncertainty, the rise of generative AI risks, and increasing cyber threats.

To stand out in this competitive landscape, companies are advised to focus on four key strategies:

1. Educate Through Content
2. Show Your Expertise
3. Use Data to Fuel Urgency
4. Leverage Generative AI for Efficiency

These strategies emphasize the importance of being both proactive and agile in a rapidly evolving market, ensuring that businesses can effectively capture and sustain demand for their solutions. For details about these insights, get the full Cyber & Risk Management strategy article.

Four Content Marketing Tips to Engage Cyber & Risk Tech Buyers

On one hand, it’s easy because there are countless media channels and platforms to share content and get out in front of buyers, plus generative AI tools that help produce content faster. But it’s hard because tech buyers are bombarded with endless content and are already well-informed on the subjects that matter to them.

Here are several content marketing tips for breaking through:

1. Do your research
2. Source insights directly from your audience
3. Involve external-facing departments in content planning discussions
4. Use Generative AI strategically and thoughtfully

These tips will help you start the development of an effective content marketing strategy. For details, get the full Cyber & Risk Management content marketing article.