This insights post is a summary of the blog post published by Linhart Public Relations. View the full Pulse post at: Five ways to reengage a stagnant social media audience.
Are you struggling to move the needle on your social networks?
After a great start and a growing audience, a lot of companies find it a challenge to continue the growth and development of their social channels. There are a lot of causes for stagnant performance in different social network, but there are methods to help reinvigorate your audience and increase your engagement.
There are five ways to determine if you are having issues and fixes to rejuvenate your brand.
- Commit to Consistency: Ninety percent of the time, your audience has become unengaged because you haven’t consistently given them anything to engage with.
- Turn Off Auto-Pilot: Consistency isn’t your issue! This is a signal that you’re in the other 10 percent of stagnant social profiles with stale, auto-pilot content.
- (Re)Introduce Dynamic Content: Have you been relying too much on link posts or stock images? This could be sapping away your brand personality, leaving your channel feeling like it’s run by robots and not humans.
- Ask Your Audience to Participate: Something users love about social media is the opportunity to participate and have 2-way conversations with the accounts they follow. If your engagement is falling off, maybe it’s been a while since you’ve actively sought a conversation with your fans.
- Run an Ad Campaign: The previous four strategies can help move the needle organically, but they’ll have the most impact when supported with a paid strategy.
To get more insights and details about reengaging your social media audience, read the full post at: Five ways to reengage a stagnant social media audience.
