PR Expert’s Guide to Crisis Management in a Year of Uncertainty

Published on 2nd August 2017

With so much uncertainty, it is now more important than ever to be prepared to handle everything the world will throw at you. It’s not a matter of if, but when and how bad you will get hit by a crisis. Getting prepared with advanced crisis planning means you’ll fare a lot better when it does.

That’s why Worldcom hosted a live Q&A Webinar with public relations experts from around the world to answer your questions on how to develop an effective crisis communications plan. The webinar lasted just 40-minutes. There was no presentation – just your PR questions answered. Listen to an on-demand recording of this webinar.

Our webinar attendees asked some great questions such as:

  1. Which sectors should prepare for potential crises in 2017?
  2. How fast do you need to be able to respond to a crisis?
  3. What role should legal counsel have in managing a crisis?

To read the key insights from this webinar download our short-form Crisis Management Best Practice Guide.

All of our PR experts from Belgium, the Netherlands, the U.K., and the United States have proven experience in crisis management across a range of industries.

This webinar aims to provide advice on how to ensure that you are ready to handle a crisis so you protect your brand and its reputation. The webinar and guides are ideal for anyone who is responsible for communications, public relations, reputation management or is likely to be given responsibility for crisis response.

If you want guidance on how to develop an effective crisis communication strategy for 2017 – then sign up for our detailed advice guide. To receive a PDF of our Detailed Advice Guide, and other useful content, please submit your interest below.


Download Detailed Advice Guide now


Meet the Experts

Theo Snijders, The Netherlands 

Theo Snijders is crisis communications specialist counseling clients in healthcare, manufacturing and the (petro)chemical industries. His crisis management expertise has contributed to his company being named one of the Top 10 Dutch Communications consultancies. Theo offers a unique perspective through his experience as a journalist and chief editor.




Hans Karperien, Belgium Hans Karperien, Managing Director | InstiCOM

Hans is a specialist in crisis communications based in Belgium. His clients operate in the Aviation, Logistics, Food, Electronics, Healthcare and consumer goods industries. Hans has helped to manage a wide variety of crisis communication situations such as food recalls, work accidents, airline crashes, strikes, fraud, and CEO dismissals.




Crispin Manners, United Kingdom 

Crispin has helped a wide variety of clients respond to crisis scenarios. These include assisting a security firm defend its reputation against eco-warriors, a global education brand manage an international crisis and government departments and chemical companies prepare for every eventuality.




Brian Ellis, United States Brian Ellis, EVP | Padilla CRT

With over 27 years as a public relations and marketing counsellor to dozens of Fortune 500 companies, Brian helps clients create crisis management strategies, and prepare to respond in the most effective way. Brian has over 10 years of experience as a broadcast journalist in multiple markets, thus offers a unique perspective on how the media operates during a crisis to such clients as Girl Scouts, Pfizer, Ford Motor Company, Atkins Corporation, The Federal Reserve, McNeil Specialty Pharmaceuticals, C.B. Fleet, Performance Food Group and Abbott Laboratories.




Matt Barkett, United States 

Matt draws on more than 25 years of broad-based experience in senior corporate communications and journalism when counselling clients from the boardroom to the plant floor or accident scene. Matt has played key roles in numerous high-impact engagements. These include: the Sago mine and Upper Big Branch mine accidents in West Virginia plus the Colgan Air crash outside Buffalo. Matt’s leading crisis practice has been pre-approved by several major insurance companies to advise senior management on large crises. Matt has also counselled Northwest Airlines during a strike by the airline’s mechanics and advised Southwest Airlines during its acquisition of AirTran Airways.

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