Published on 2nd June 2021
This insight post is a summary of the original blog post authored by The Pollack Group. View the original post: How To Prepare Your Brand For The Future Of Digital Event Experiences.
Many brands across the nation were forced to pivot their event planning to a virtual capacity due to guidelines that rose from the COVID-19 pandemic. Marketers quickly realized that this wasn’t an easy switch, as digital events present unique challenges, including technological limitations and the lack of two-way communication and networking value provided at in-person events.
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Even as we see the light at the end of the tunnel, it’s highly likely that digital events will remain within the fabric of the overall marketing strategy.
Whether you’re planning a webinar, business roundtable, or a large-scale virtual fair, our partners at Pollack Group offer some key strategies marketers should keep in mind to increase exposure and make their event a success.
Intelligent business leaders know the importance of using keywords to rank their website and published content. However, SEO is also a helpful tool in the event planning space, especially when it comes to virtual events. The increase in digital events over the past year has led to brands being able to separate their event by using keyword planning tools and other notable SEO strategies to include the right words in promotional copy.
Many brands can leverage digital events across social media. Providing consistent content on the brand side, digital events can also increase page views through posts from other key players. Using unique hashtags and leveraging photo/video content provides accessible avenues to get consumers engaged with upcoming events. Key social platforms such as Facebook and LinkedIn can even be used as event planning tools and provide great options to track RSVPs and boost event promotion. Lastly, brands can leverage event participants as “influencers” to spread the word through their targeted digital networks, thereby increasing customer and prospect trust while gaining third-party validation.
Learn about two more strategies you can implement in your virtual events in the full blog post, How To Prepare Your Brand For The Future Of Digital Event Experiences.
The Pollack Group is headquartered in Los Angeles, CA and has offices in New York, NY. Pollack is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups to Fortune 500 companies, with a focus on consumer products, technologies and services.