The Pollack Group
17 Mar 2025
The Request for Proposal (RFP) Process: Challenges, Benefits, and SolutionsThe Request for Proposal (RFP) process is a widely used method for…
13 Mar 2025
How the Pathfinder Model Transforms Audience EngagementThe Pollack Group has developed the Pathfinder Model — an approach designed…
27 Feb 2025
Why Traditional and Digital Media Need to CoexistSome of the buzz surrounding 2024 US presidential election campaigns was about…
11 Feb 2025
Campaigns That Reflect and Engage Diverse AudiencesInclusive campaigns don’t just appeal to existing markets; they open doors to…
06 Feb 2025
Tech Public Relations and MarketingThis year, CES 2025 did not disappoint. It showcased groundbreaking tech innovations…
29 Jan 2025
Authentic Influence: The Rise Of Thought Leadership In Modern PROne of the challenges of the modern era is that information is…
08 Jan 2025
5 Ways to Approach Diversity, Equity and InclusionOver the past few years, the perception and involvement of companies in…
23 Dec 2024
Elevating Your Short Form Video ContentWith more and more contributors, being a standing social media standout continues…
02 Dec 2024
Importance of Event and Trade Show ManagementAfter a historic disruption due to the COVID-19 pandemic in 2020, the…
12 Nov 2024
Perspectives on Public Relations from Asia Pacific PartnersThe Pollack Group created series of video interviews with partners at the…
01 Nov 2024
ESG: Communication and Strategy for Corporate SustainabilityOver the last decade, Environmental, Social, and Governance (ESG) considerations have become…
24 Oct 2024
Building Your Crisis Management Team And Planning For A ResponseThe channels that are used during a modern PR crisis requires more…
