Perspectives on Public Relations from Asia Pacific Partners

Written By

The Pollack Group

The Pollack Group created series of video interviews with partners at the Worldcom Public Relations Group taking during the Asia Pacific Regional Conference in Hong Kong.

These interviews provides valuable insights into the public relations and media landscape, featuring various Worldcom Partners. These videos delve into key topics that are currently shaping the industry, such as innovation strategy, the role of artificial intelligence (AI), and the evolving nature of influencers and storytelling.

One of the primary themes explored in the series is innovation. In an industry that’s constantly evolving, PR professionals are always seeking new ways to stay ahead of the curve. The interviews discuss how innovation is not just about adopting the latest tools or technologies, but also about rethinking traditional approaches to communication. They emphasize the importance of agility and creativity in developing strategies, and how being in a global network helps to foster learning and collaboration.

Another significant topic covered in the series is the impact of Innovation and AI on public relations. AI is revolutionizing the way PR professionals work, from automating routine tasks to providing deeper insights through data analysis.

Storytelling, a fundamental aspect of PR, is another. The Worldcom Partners share their perspectives on how storytelling is evolving in the digital age. They discuss how authentic, compelling narratives are more crucial than ever in capturing audience attention. The rise of digital platforms has transformed storytelling, making it more interactive and immersive, but also more challenging as audiences become more discerning and fragmented.

Overall, The Pollack Group’s video series offers a look at the trends and challenges facing the PR in the Asia Pacific region and the industry today. These partners provide insights for professionals seeking to navigate this dynamic field around the world.

		Eric Lee, Senior Strategic Communications Advisor Cognito Communications Lee talks about the convergence of practical application and business needs. He also talks about the expectations of the clients and how clarity helps those relationships. See the video on LinkedIn >
		Voal Voal Wong, Managing Partner In.FOM He spoke with us at the #WorldcomAPAC region meeting in Bangkok about the importance of partnership in the comms industry and how much more powerful independent agencies can be when they work together, especially in the diverse Asian region. See the video on LinkedIn >
		Anita Selvamalar, President and CEO TQPR Malaysia She explores the progress of communication strategies and how we can revive traditional media to ensure successful agency-client relationships. See the video on LinkedIn >
		Taesung Kim, CEO UP&Company Kim (김태성) shared his insights with us at the #WorldcomAPAC region meeting in Bangkok on how diverse cultures and markets present unique opportunities for agencies See the video on LinkedIn >
		Michael Phan, Managing Partner TQPR Vietnam Phan shares his thoughts from the #WorldcomAPAC region meeting in Bangkok on how smaller agencies engage consumers and how being a partner in the Worldcom Public Relations Group has helped his agency thrive. See the video on LinkedIn >