Published on 12th August 2025
This insights post is a summary of the blog post published by The Pollack Group. View the full insight at: What OpenAI’s Agent Mode Means for Brands, Marketers, and the Future of Work.
A new chapter in AI has just opened, and it demands attention from every brand and business leader navigating a rapidly changing digital landscape.
OpenAI introduced Agent Mode, a powerful new capability within ChatGPT that enables the AI to not only respond to prompts but also act independently. It can now research independently, browse the web, integrate with tools like email, spreadsheets, and presentations, and perform multi-step tasks across multiple applications.
For those familiar with marketing operations, this is not just “assistance,” this is the dawn of intelligent automation. This change can open a world of possibilities for marketers, strategists, and business decision-makers.
What can it do? The answer isn’t simple. While the technology is powerful, it isn’t universally plug-and-play. And that’s where the opportunities and risks emerge. Some of those are outlined below:
For marketers, this is a moment to double down on human insight. Creative direction, storytelling, values-driven messaging, and cultural fluency are not easily automated. The brands that win will be those that combine the scale of automation with the soul of human leadership.
To get more details about each of these risks and opportunities, and to get insights on what Pollack Group is advising clients across industries at: What OpenAI’s Agent Mode Means for Brands, Marketers, and the Future of Work.
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