How to Write a Press Release That Journalists Actually Want to Read

Written By

Abel Communications

This insights post is a summary of the blog post published by Abel Communications. View the full Pulse post at: Is the Press Release Dead? How to Write a Good Press Release That Journalists Actually Want to Read.

For the past few years, people have been saying that press releases were on their way out. It seems like that prediction wasn’t accurate. In fact, they’re sticking around—and for good reason.  According to Cision’s 2024 State of the Media Report, 74% of journalists surveyed still prefer to receive press releases.

That’s right: despite the rise of so many other channels, the humble press release remains a staple for PR pros.

So, how do you write a good press release?

Journalists today are more discerning than ever, and getting their attention requires a keen understanding of what they’re really looking for.  Let us explain why press releases are here to stay, what journalists look for, and how to write a good press release including.

• A Newsworthy Hook
• Brevity and Clarity
• Quotes that Add Value
• Multimedia Elements
• Tailored Distribution

Although they are not as flashy as some of the newer PR tools, when press releases are done right, they’re still a powerful way to get your message in front of the right people. To find out more details about writing a great press release, view the entire post at:  Is the Press Release Dead? How to Write a Good Press Release That Journalists Actually Want to Read.