Published on 2nd October 2018
man in suit with arms crossed
The personal reputation of an organization’s leader is just as important as the corporate reputation itself. Without solid risk management, the repercussions of reputational damage from leadership can be costly.
For instance, consider the CEOs of United Airlines and Barclays. Oscar Munoz’ handling of the forcible removal of the United Airlines customer and Jes Staley’s attempts to hunt down a whistleblower hit both businesses. If you are measuring reputational risk, shares in United Airlines fell as much as 4% following the incident, and Staley’s actions cost him a bonus of more than one million dollars.
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JBP PR & Parliamentary Affairs argues that both of these situations could have been avoided with better reputational risk management. In their latest blog post, they offer several ways business leaders can prevent reputational damage from poor leadership behavior.
That’s not all organizations can do to create a reputational risk management framework and ensure their company doesn’t develop a poor leadership reputation. Gain other tips for preventing reputational damage from leadership on the JBP PR & Parliamentary Affairs’ blog.
JBP PR & Parliamentary Affairs is one of the leading strategic communications consultancies in the United Kingdom dedicated to providing a highly informed, targeted and outcome-driven communications strategy for all its clients. Their approach is a three-step process: discover, define, deliver. This model allows the consultancy to provide ‘business-class’ service to support its client’s goals.