This insights post is a summary of the blog post published by The Pollack Group. View the full insight at: The Case for Business Podcasts in 2025: Humanizing Your Brand Through Voice.
With so many podcasts out there, what makes mine worth listening to?” It’s a question a lot of professionals ask themselves as podcasts continue to be one the rise.
Yes, we all know content is king, and sure, we like to tune in, but do we really need to host our own show?
My answer is a strong and resounding YES!
Developing a podcast can be a fantastic complement to your media relations strategy. It gives you a modern platform and media channel where you have full creative control over the topics, the guests, and even the tone of storytelling. In addition, you create a direct line of communication with your audience through consistent, curated content.
Unlike a traditional media interview, where your commentary is inserted into a broader story by a journalist, a podcast allows you to tell your story, your way. You control the tone and delivery, creating a completely personalized experience.
In a world increasingly infiltrated with AI-generated content, podcasting offers the ultimate level of human touch, and, more importantly for businesses, their own personal touch. Delivering a podcast helps you:
- Build thought leadership in your niche
- Humanize your brand with consistent voice and tone
- Establish direct engagement with customers or clients
- Create long-form content that can be repurposed
- Generate networking opportunities with industry leaders
So why does every company need a podcast in 2025?
According to Edison Research, over 80 million Americans now listen to podcasts weekly. For professionals, it’s no longer optional, it’s a smart way to stay relevant and connected. Now more than ever people are craving real connections with every brand they interact with.
To get more insights on the power of podcast media, read the full article at The Case for Business Podcasts in 2025: Humanizing Your Brand Through Voice.
