How Artificial Intelligence (AI) Will Change Public Relations

Published on 5th May 2021

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This insight post is a summary of the original blog post authored by the Optimore Group. View the original post: How artificial intelligence (AI) will dramatically change PR.

As society becomes more digital, so does the need for the communication and PR industry to use smart technology. Through the use of algorithms and Artificial Intelligence (AI), for example, there are real opportunities for PR to leverage technological advancements.

AI is a broad term for many underlying fields, including natural language processing and image recognition. AI is expected to add $13 trillion to the global economy by 2030, according to forecasts from management consulting group McKinsey.

However, studies in the communication sector indicate a lack of knowledge and direction. 

PR’s AI Opportunity

The Marketing AI Institute clearly defines 11 ways AI can transform the PR industry.

  1. Product press releases and media reports with natural language generation (NLG). 
  2. Perform advanced sentiment analysis on media clippings and social posts/comments.
  3. Identify and extract names, places, businesses, events, data and brands from any document, video or audio file. 

To see the remaining eight ways AI can transform PR and learn how Optimore Group is using the technology, read the full blog post.

Optimore Group was founded in 1996 to help international organizations succeed on arrival in Turkey by giving them impetus and then building on that momentum. They use a strategic, marketing-oriented approach to ensure client’s achieve vital business outcomes. Optimore Group includes the following specialist divisions: OptimumDirection, OptimumHealth, OptimumBrand, OptimumStart-Up and OptimumRepresentation.

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